London-based alt-pop musician (and Prima Queen bassist) Kitty Fitz releases upbeat crush anthem ‘I Want Your Love (Oh My God!)’, alongside a spooky video, via tastemaker label Sad Club Records (John Myrtle/Ellie Bleach).
A track about the giddy and intoxicating feeling of crushing on someone, Kitty states:
“Whenever I get a crush it can be super all encompassing, so this song was about the feeling of even just being at the pub with my friends and doing double takes thinking I’d seen them, searching for their face in the crowd, and showing up to gigs wondering or hoping that they’d be there.”
“Although I’m not with this person any more, it serves as a reminder to myself of a moment in time, and how exciting love can be when it happens”
With the majority of Kitty’s songs focussing in friendship or heartbreak, Kitty wanted to push herself to write an honest love song, with ‘I Want Your Love (Oh My God!)’ as her most vulnerable track: “I hate being vulnerable so this song was probably one I was most scared to release!”
Accompanied by a halloween-filled cinematic video, Kitty & the directors drew inspiration from their favourite films such as Eternal Sunshine of the Spotless Mind and classic funny B-movie horror tropes. Kitty notes: “We filmed it on Halloween weekend which made it extra spooky, and it felt especially risky doing a fake summoning in a pentagram. We shot for over 12 hours straight, driving and running from one location to another, and we were lucky enough that the rain cleared for the exact moment we were banking on capturing; the sunrise over the water.”
Kitty Fitz is the brainchild of Prima Queen bassist and producer/engineer Kitty Drummond, an alt-pop artist born and raised in South East London. Through experiencing dissociative episodes for most of her life, Kitty produces her music according to dreamscapes and sounds she hears, almost always fully formed. Kitty intertwines stories of being the antagonist, French exits, emotional vulnerability and double entendres with enchanting cinematic synth pop melodies and syncopated drums, all produced, written and recorded by herself in a mixture of stubborn independence and auteurism.
Loved by artists such as Maisie Peters and AZIYA, as well as gaining recent support by John Kennedy of Radio X, Kitty has secured her place in the hearts of alternative pop lovers everywhere.